GTMEngine is a DIY Notion playbook that walks you through running your own B2B outreach — including a built-in lead scoring system so you always know exactly who to contact first.
Seven sections, fully templated in Notion. Fill in your business once, and reuse the system for every campaign.
Industry, size, geography, decision-maker, pain points, and trigger events — worked through in a fill-in-the-blank worksheet.
A weighted 5-dimension model — Fit, Timing, Authority, Need, Reachability — that scores every prospect 0–100 and sorts them into Hot, Warm, Nurture, or Disqualify.
Where to source leads, how to track them, and a qualification checklist before anyone enters outreach.
A 4-email sequence framework, subject line swipe file, and a personalization checklist.
A 4-message sequence, profile checklist, and a daily activity tracker that keeps you inside safe limits.
A one-month execution plan — foundation, execute, iterate — mapped to the score bands.
Track open, reply, and meeting rates by score band, so you know which segment to double down on.
Every prospect gets scored across five dimensions, rolled into a single 0–100 total — so you always know who to contact first, and why.
| Dimension | Weight | What it measures |
|---|---|---|
| Fit | 25% | Right industry, size, and ICP match — the gate before anything else counts. |
| Timing | 25% | An active trigger — hiring, funding, expansion, a public initiative that signals now's the moment. |
| Authority | 20% | Does this contact own or influence the budget and decision. |
| Need | 20% | Evidence of the specific pain your offer solves — stronger with a matched case study. |
| Reachability | 10% | A warm path in — mutual connection, active on LinkedIn, easy to reach. |
GTMEngine is the playbook and the AI-generated copy. A handful of external tools handle sending and scale — here's exactly what to set up.
Pick based on your volume. Mailmeteor (built on Google Workspace) is a solid starting point for smaller lists. For larger campaigns, Smartlead or Apollo.io give you better deliverability and sequence management at scale.
Your choice, based on scaleEvery email and LinkedIn message in this playbook is written using Claude. A subscription runs approximately $23/user/month and is what generates the personalized copy the system runs on.
~$23/user/monthIncluded with your purchase — a live walkthrough of the full system, so you know exactly how to run it from day one.
Included freeBoth your email and LinkedIn sequences are generated and managed through this same email-based workflow — no separate LinkedIn automation tool required.
One-time purchase. Yours to use for every campaign you ever run.
It's a template — a working Notion system you fill in with your own business details and reuse for every campaign. No videos to sit through.
No. The lead scoring section is pre-built — you just plug in your prospect details against the five dimensions and the band sorts itself.
Anyone running B2B outreach — founders, sales teams, and marketers of any company size — who'd rather own the system than hand it off to an agency or a full-time SDR.